Driven by value(s)

While our core purpose is the pursuit of value creation, we are driven and inspired by our own values which we put at the heart of everything we do.


We have a rounded perspective that encompasses geographic boundaries, industry sectors and cultures.

We use our foresight, capability, imagination and experience to serve and shape businesses, raising their performance.


We work closely with business executives fostering mutual understanding & respect.

We value relationships based on partnership, longevity and trust. Together we create and maintain the conditions and connections that produce differentiating value.


We identify and address the critical issues that are vital to transforming the lasting worth and performance of your enterprise.

We do this in a transparent, direct, practical and engaging way to drive positive actions and behaviors across organizations and businesses.

Ilias P. Assimakopoulos
Founder & Managing Partner
Ilias is a senior international business leader with 30 years experience in the EMEA region, creating value for some of the world’s most respected CPG companies like The Gillette Company & Reckitt Benckiser. He is adept at identifying value opportunities, building higher performing capabilities needed to enable business & brands to strategically expand across borders and achieve operational & financial excellence. Ilias was the CEO of the Agthia Group, a diversified Food & Beverage group, listed on the Abu Dhabi Stock exchange, from 2006 to 2014. He led the group’s accelerated & sustainable profitable growth, diversification and geographical expansion, while building lasting brand equity & leading share positions. He served as a Board Member of the Agthia Group between 2014-15. Prior to Agthia, Ilias was the regional GM of Reckitt Benckiser for the MENA region, and previously worked for 11 years with the Gillette Company in various commercial roles of increasing responsibility leading to a GM role for a cluster of Eastern European markets. Ilias serves as a Board Member of Enhance UAE, a CPG distribution & logistics company, Gulf Seafood, a UAE seafood processing company, & Taj Mahal Purification, a UAE water bottling company. He is also a Board member at Lootah Holding, a Dubai based business conglomerate, and a Board member of hellenic Business Council of the UAE. Ilias served as the Chairman of the Board of Al Islami Foods of Dubai, a UAE leader in Halal frozen foods from early 2020 till the spring of 2022. Ilias holds an MBA from Boston University, attended Harvard Business School – Executive Education Advanced Management Program, and is an Economics graduate from McGill University in Montreal.
May Khalife
Founder & Senior Partner

May is a senior HR Consultant with over 15 years experience gained across the EMEA region with leading corporate brands including American Express, Reckitt Benckiser, and Kodak.

She began her professional career in sales and business development with American Express, but eventually found her niche in the area of human capital and organizational development.

May has wide ranging expertise in facilitating the creation of high performing teams and well functioning work environments.

Her HR professional skills also include recruitment and on boarding, compensation and benefits, performance management, training and development, employee relations, and strategic HR planning.

May is fluent in Arabic, English, French, Czech, Slovak, and conversant in Greek. She is a Linguistics graduate of Charles University – Faculty of Philosophy, Prague.